SAB is offering a Sales and Marketing Learnership Programme for 2026 to qualifying and interested individuals across various areas in South Africa. This learnership is designed to develop future sales and marketing professionals while providing practical workplace experience within SAB.
Interested candidates are encouraged to submit their applications as early as possible.
Table of Contents
Job Purpose
Skills and Competencies
Key Roles
Responsibilities
Minimum Requirements
Additional Information
Vacancies Available
How to Apply for SAB Sales and Marketing Learnership Programme for 2026
The purpose of this learnership is to implement a market-driven and differentiated service that builds sustainable competitiveness within the Tavern Class of Trade. The programme aims to deliver sustainable growth in brand equity, sales volume, market share, competitive advantage, and corporate reputation.
Skills and Competencies
Commercial Aptitude
Understanding the value chain across sales and marketing and how the different roles interact with each other is essential. Learners are expected to proactively seek competitor information and incorporate it into selling strategies.
The ability to understand profitability, pricing, product mix, and merchandising is critical for making sound commercial decisions.
Customer Focus
Placing customers and their needs at the center of all actions while developing and sustaining productive customer relationships.
Taking responsibility for customer satisfaction and loyalty by effectively meeting customer needs and maintaining strong relationships.
Building authentic relationships across diverse groups of people and collaborating on plans and decisions that add value to customers.
Accountability
Being accountable for achieving results and taking full responsibility for one’s actions in both a personal and professional capacity.
Demonstrating a strong achievement orientation and high integrity as a representative of SAB.
Flexibility
The ability to adapt behavior to changing situations while remaining open-minded and adjusting priorities in response to unexpected events.
Key Roles
Identifying issues and resolving problems as they arise in the field.
Demonstrating resilience and endurance while managing extended and flexible working hours.
Willingness to work weekends and public holidays when required.
Selling Skills
Identifying customer needs and opportunities, representing SAB’s value proposition, and closing sales effectively.
Using appropriate communication and interpersonal styles to gain customer commitment and support.
Planning, organizing, and prioritizing sales activities to achieve targets.
Planning and Organising
Working with sales leadership to develop specific plans that leverage SAB’s value proposition and competitive advantage.
Executing plans with attention to detail to exceed customer expectations.
Maintaining excellent administration and reporting standards.
Customer Development
Managing and building strong customer relationships with tavern owners.
Driving weekly customer visits per outlet to resolve issues and build partnerships.
Ensuring all customer master data is accurate, current, and maintained.
Achieving customer sales and volume targets while ensuring consistent weekly purchases directly from SAB.
AMPPS Delivery
Completing and influencing the AMPPS survey by delivering on all targeted plans related to Availability, Merchandising, Price, Promotions, and Space.
Responsibilities
Merchandising, Price, Promotions and Space
Monitoring outlet volumes to ensure full availability of key brands and packs through effective planning.
Managing stock rotation to maintain product availability and quality.
Executing merchandising activities in line with In-Trade Execution Guidelines.
Negotiating and executing price communication while ensuring compliance with pricing and promotion campaigns.
Managing outlet retention by monitoring competitive shelf space and ensuring optimal brand positioning.
Asset Management
Managing SAB refrigeration and merchandising assets in line with governance and audit requirements.
Ensuring SAB products are stocked correctly in fridges and conducting regular asset verification surveys.
Assisting customers with stock management systems to reduce stock shortages.
Minimum Requirements
Diploma or Degree qualification.
Valid, unendorsed Code 8 driver’s license.
Basic computer literacy, including experience with Microsoft Office.
Good local area knowledge.
Ability to work in a flexible environment, including weekends.
Successful completion of a driver’s assessment test prior to appointment.
Additional Information
SAB is an equal opportunity employer, and appointments will be made in line with the SAB Employment Equity Plan and talent requirements.
The advert lists minimum requirements, and management reserves the right to use additional relevant criteria for shortlisting.
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SAB believes that dreaming big is part of its DNA. The company seeks passionate, talented, and curious individuals and provides the resources and opportunities needed to unlock full potential. By combining individual strengths with SAB’s capabilities, limitless possibilities are created.
How to Apply for SAB Sales and Marketing Learnership Programme for 2026
Interested candidates should follow the official SAB application process as communicated on SAB-approved platforms. Ensure that all required documents are prepared and submitted accurately.
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