South African Breweries (SAB) invites unemployed South African youth who meet the minimum requirements to apply for the SAB Learnership Programme 2026. This opportunity is aimed at individuals who are passionate about building a career in sales, marketing, and customer development within the beverage industry.
SAB is an equal opportunity employer, and all appointments will be made in line with the company’s Employment Equity Plan and operational requirements.
About the SAB Learnership Programme 2026
The SAB Learnership Programme 2026 – Sales and Customer Development offers hands-on workplace experience in a fast-paced, market-driven environment. The programme is designed to develop future sales and customer development professionals by combining practical exposure with structured learning.
Learners will gain valuable experience in customer engagement, sales execution, market analysis, and brand representation while working closely with experienced sales teams.
Job Purpose
The purpose of this learnership is to support the implementation of a market-driven and differentiated service strategy within the Tavern Class of Trade. The role focuses on building long-term brand equity, increasing sales volumes, growing market share, and strengthening SAB’s competitive advantage and corporate reputation.
Key Skills and Competencies
Commercial Awareness
Understanding the sales and marketing value chain and how both functions work together
Ability to gather and analyse competitor information to support sales strategies
Understanding of profitability, pricing, product mix, and merchandising principles
Customer Focus
Placing customer needs at the centre of all activities
Building and maintaining long-term customer relationships
Taking ownership of customer satisfaction and loyalty
Developing authentic relationships across diverse customer groups
Collaborating with customers to deliver shared value
Accountability
Taking responsibility for individual performance and results
Demonstrating professionalism and a strong achievement orientation
Acting with integrity as a representative of SAB
Flexibility
Ability to adapt to changing work environments and priorities
Willingness to work flexible hours, including weekends and public holidays
Remaining resilient in high-pressure situations
Key Responsibilities
Identifying challenges and resolving problems in real time
Managing demanding work conditions with professionalism and endurance
Planning, organising, and prioritising daily sales activities
Maintaining accurate administrative records and reports
Selling and Negotiation Skills
Identifying customer needs and sales opportunities
Presenting SAB’s value proposition to influence purchasing decisions
Building rapport, negotiating effectively, and securing customer commitment
Applying strong interpersonal and communication skills during engagements
Planning and Organising
Working closely with the Sales Lead to develop customer-specific sales plans
Executing sales plans with attention to detail
Ensuring high standards of administration and reporting
Customer Development
Managing and growing relationships with tavern owners
Conducting regular customer visits to strengthen partnerships
Maintaining accurate and up-to-date customer master data
Achieving agreed sales and volume targets
Ensuring customers purchase directly from SAB on a weekly basis
Employment Equity
SAB is committed to employment equity and diversity. Appointments will be made in accordance with the company’s Employment Equity Plan. Management reserves the right to apply additional relevant criteria during the shortlisting process.
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