Sales Representative

About the Role

Join Redstar Wholesale Catering Services as a Sales Representative, driving targeted sales growth in the hospitality and catering sectors within Cape Town CBD and Atlantic Seaboard. This role requires:

• Expertise in consultative selling and relationship management.
• Email prospecting, focusing on hotels, restaurants, cafes, catering companies, lodges, and guesthouses.
• A proven sales record and strong knowledge of food and beverage product portfolios.
• A strategic approach to territory management to enhance success in expanding revenue streams and customer satisfaction.

The ideal candidate will be self-motivated, possess excellent communication, negotiation, and customer service skills, and be committed to fostering an inclusive workplace culture.

What You’ll Do

• Identify and acquire new business accounts within the hospitality and catering sectors to build a robust sales pipeline.
• Maintain and nurture existing customer accounts by understanding their needs and delivering customized product solutions.
• Develop and execute strategic sales plans to achieve and exceed monthly and annual sales and gross margin targets.
• Establish and sustain strong relationships with chefs, procurement managers, food and beverage managers, and business owners through regular meetings and site visits.
• Promote new products, bulk deals, and special promotions to add value for customers and drive sales growth.
• Monitor and analyze sales performance regularly, preparing comprehensive reports on territory performance, customer trends, and competitor activities.
• Stay informed on industry trends, pricing, competitor activity, and market demands to ensure competitive positioning.
• Collaborate closely with suppliers and internal teams to guarantee product availability, pricing accuracy, and timely order fulfillment.
• Conduct engaging product demonstrations and tastings to showcase product quality and benefits.
• Manage stock levels, advise customers on product availability, substitutions, and assist with credit term management to ensure timely payment collections.

What You Bring

• Senior Certificate or equivalent qualification.
• A Diploma or Degree in Sales, Marketing, Business Administration, or Hospitality Management is highly desirable.
• Minimum of 3 to 5 years’ experience in B2B sales within the foodservice, hospitality, or catering industries.
• Proven track record of consistently meeting or exceeding sales targets.
• Possession of a valid driver’s license and willingness to travel regularly within the designated territory.
• Demonstrated sales and negotiation skills, with the ability to confidently influence decision-makers and close deals.
• Strong understanding of the hospitality industry, including food and beverage trends, procurement processes, and menu planning.
• Excellent customer service orientation, capable of building and maintaining strong client relationships.
• Proficient analytical and problem-solving abilities for customer needs assessment and data-driven product recommendations.
• Effective communication skills for customer engagement and collaboration with internal teams.
• Strong time management and self-motivation to work independently towards sales goals.
• Resilience and adaptability to thrive in a fast-paced, competitive environment while maintaining composure under pressure.

How to Apply

Applications close on 6 November 2026. Apply before the closing date to avoid missing this opportunity.