Senior Brand Manager: Milky Lane

Senior Brand Manager Overview

Job Grade: D2

Department: Marketing

Location: Waterfall

Employment Status: Permanent

Purpose Statement

The Senior Brand Manager is responsible for the overall marketing function, strategic direction, and value creation of the brand in South Africa and African markets.

Main Outputs and Responsibilities

• Develop and implement an annual Marketing Plan.
• Manage the Marketing budget based on collection of Franchisee marketing royalties.
• Accountability for all national Marketing activities above and below the line.
• Manage Advertising agencies and Marketing vendors.
• Oversee the media plan, ensuring expenditure aligns with Brand objectives.
• Accountable for Menu and New Product Development, building a two-year innovation pipeline.
• Drive Menu optimization regarding pricing strategy and menu mix to achieve targeted average GP’s.
• Develop and implement pricing strategies.
• Responsible for Packaging development.
• Manage consumer research to gain insights influencing strategic decisions.
• Implement best practices in Marketing Management and project management.
• Co-ordinate and present the brand’s Marketing plans at various Franchisee meetings and roadshows.
• Present an overview of the brand’s Marketing to all new Franchisees.
• Develop and leverage the digital and Social Media Strategy.
• Interface with Product, Training, Operations, New Business & Regions.
• Manage CRM strategies for customer retention and loyalty.
• Provide supportive Marketing role to the Retail and African markets.
• Prepare and present comprehensive quarterly Marketing updates to EXCO.
• Ensure Regional Marketing plans and local store campaigns align with Brand Strategy.
• Ownership of the brand’s Corporate Identity, ensuring collateral aligns with Brand CI.
• Prepare statistical analysis to assist in decision-making.
• Manage Public relations and sponsorships where relevant.

Education and Experience

Formal Education

• A suitable tertiary qualification in Marketing, Communication, or Advertising.

Experience

• Minimum of 5 years’ experience in FMCG, Retail, or Fast Food Industry in a similar role.
• Previous franchising experience is preferable.
• Proven ability in leading successful teams.
• Strong track record in building brands.
• Experience in managing people and teams.
• Management of budgets.

Knowledge and Skills

• Excellent interpersonal and presentation skills.
• Effective communication skills at all levels.
• Financial acumen.
• Computer literate with strong PowerPoint and Excel skills.
• Proactive thinking and multi-task orientation.
• Deadline driven.
• Excellent leadership ability.
• Strong analytical and strategic skills.
• Ability to work well under pressure.
• Project management proficiency.
• Budget management experience.

How to Apply

Applications close on 21 October 2026. Apply before the closing date to avoid missing this opportunity.